The Brach Madrid hotel, designed by Philippe Starck, is a unique and captivating space that embodies the designer’s signature style while paying homage to the vibrant spirit of Spain. Located on Madrid‘s Gran Via, the hotel is housed in a beautifully restored building from the 1920s, originally designed by architect Jerónimo Pedro Mathet Rodriguez. Starck’s design for Brach Madrid is characterized by a sense of “modern nostalgia,” blending historical elements with contemporary aesthetics to create a space that is both familiar and surprising.
The hotel’s design is a poetic narrative, weaving together memories, emotions, and the essence of Spanish culture. Upon entering, guests are greeted by a warm and inviting atmosphere, filled with eclectic objects and intriguing details. The lobby, paved entirely in terracotta, provides a grounding, telluric energy, while the restaurant’s rustic, woven-leather ceilings and mahogany-paneled walls evoke the richness and warmth of the Spanish soul.
The 57 rooms and suites are designed as intimate and personal spaces, each telling a story through carefully curated objects and design elements. Sketches, travel notes, and vintage photographs adorn the walls, creating a sense of history and inviting guests to embark on an imaginary journey. The bathrooms are elegant and luxurious, featuring floors of breccia, a precious stone, and imposing mirrors with glazed terracotta frames.
The Brach Madrid offers a range of dining and relaxation experiences. The restaurant, with its open kitchen and central island showcasing a collection of beautiful objects, serves Mediterranean-inspired cuisine with a Spanish twist. The bar, reminiscent of a traditional Spanish village café, features large bottles wrapped in woven straw, adding a playful touch. La Pâtisserie offers a delectable selection of French pastries and desserts, while La Capsule, a luxurious spa, provides a sanctuary for personal transformation and exploratio.
In line with Evok Collection’s commitment to sustainability, Brach Madrid has been awarded the Green Globe label, a prestigious international certification that recognizes sustainable practices in the tourism industry. The hotel’s design also reflects a commitment to longevity, with Starck aiming to create a space that will last for at least a century.
Brach Madrid is a testament to Philippe Starck’s visionary design and his ability to capture the essence of a place. It is a hotel that invites guests to step into a world of modern nostalgia, where history, emotions, and Spanish spirit intertwine to create a truly unforgettable experience.