Businesses are always seeking new ways to increase their sales and improve their customer literature. Showing your customers what products, you have are a great way to get them to order even when they are not in the store. Although you may have all your products on your website, having them in a brochure can also be a good idea, especially for those who don’t use the internet.
Making your Brochure – Before you have even considered all the elements you want in place, you need to research how you will design and print your new brochure. You can use a printing company to do it for you, but they usually have a minimum number that they print and this may be too many for your business at that time, and it can be a costly option – especially if you need to regularly update it to reflect market or product changes. You can, however, make a brochure yourself by using software such as Adobe Spark. It offers free designing tools so you can easily create the brochure you want without the expense and constraints of using a third party.
Who are Your Customers?
You need to know who your customers are and what they want. Ask your sales team or your customers themselves what they like about your products, and how they are enticed to buy them.
With these questions answered, you can begin designing your brochure including the elements that your customers like. It will then hopefully persuade new customers to make a purchase.
Make a Plan – Your brochure needs to have a direction to fulfill purpose as a selling aid. It needs to grab the readers’ attention and keep their interest enough to want to keep looking through to the end.
Once they are interested, you need to give them the desire to buy one of your products. It can be done by a direct call to action or in a subtle way.
Using Images – There are a few things to remember when using photos in your brochure. They need to show the customer what they want to see, not what you think they want to see. You may be very proud of your team and your offices, however, your customers, unfortunately, are not as impressed by these things. They want to see your products and how they can make their life easier.
Have your products photographed by a professional who understands how to make them look interesting and dynamic.
What do your Products have to Offer?
It is the question your customers will be asking when they see your brochure. If they buy something from your company, it is because it fulfills a need they have, not because you said it was good.
Encourage your sales teams to sell the features of your products and how those features can improve someone’s life. You can aim your brochure in the same direction so that your team can use it to help their sales.
A carefully and thoughtfully designed brochure can help your sales team close deals. Use it as a sales tool to attract new business. Think about the longevity of the brochure – how often will you need to update it. By creating your own brochure you can enable it to remain contemporary and a true reflection of your growing business.
main image © Jeff Sheldon | other images courtesy of Adobe