Swiss watch brand Movado has teamed up with industrial designer and Fuseproject founder Yves Béhar to reinterpret its iconic Museum Dial timepiece. Movado Edge interprets the iconic Museum Dial through a heightened industrial design lens, characterized by a new, visually tactile form.
The dial reinterprets Horwitt’s original vision in a three-dimensional representation with the dot rising from the dial’s curved, newly textured landscape. Sculpted linear peaks that form around the edge of the dial suggest the sun’s rays, while subtly marking the minutes – a beautiful and purposeful design element.
Fusing form, function and inspiration, this transformative new collection includes men’s, women’s and chronograph models on stainless steel link bracelets with push-button deployment clasps, and black leather or black rubber straps with polished stainless steel buckles. Most styles feature an exciting subtle, unexpected touch of color on the dial.
With a direct, minimalistic aesthetic, Movado Edge for men is crafted in solid polished stainless steel or black PVD-finished steel with a round 40 mm case. The newly transformed concave dials are available in sandblasted black, gray, metallic silver or midnight blue. Defined by the signature ray-textured edge, each dial is detailed by a raised polished matching tonal dot at 12 o’clock, a matte hour hand and glossy minute hand.
Poised and balanced, the monochromatic tonal palette of the new women’s models reflects a clean, elegant modernity. The 34mm polished case in stainless steel, or steel with a polished yellow gold or rose gold PVD-finish, is contrasted in texture by a sandblasted concave dial with sculpted ray-textured edge, raised polished dot and matching polished hour and minute hands.
Futuristic in look and feel, the thoroughly ambitious chronograph in polished stainless steel or black PVD-finished steel sports a 42mm case with distinctively styled chronograph pushers. Indexed by an Arabic minute ring printed in white on the inside surface of the crystal, the concave chronograph dial in black or midnight blue sandblasted aluminum is detailed with three tonal sub-dials with white printing. This newly designed dial bears the collection’s sculpted ray-textured edge and raised polished tonal dot. A green or red hour hand provides a bright startling contrast to the darkness of the dial.
Starting at $495 USD the Edge collection is available online now.
https://www.youtube.com/watch?v=0JkssUdfq84
all images and video courtesy of Movado