Porsche Italia, in collaboration with Lux Entertainment, has recently unveiled an exciting new attraction in Milan, Italy – “The Flat by Macan”. This immersive and inflatable experience, inspired by the all-electric Porsche Macan, is set to captivate visitors for the next few months before it moves to Rome.
Located at Via Valtellina 5, Scalo Farini, “The Flat by Macan” is a unique project that aims to bring together the worlds of art, design, and technology. The exhibition covers a vast area of 2,000 square meters and showcases six oversized interactive installations, designed in collaboration with international artists such as Alex Schweder, Hyperstudio & Mauro Pace, and Michela Picchi.
The concept behind “The Flat by Macan” draws inspiration from the electric Porsche Macan and its distinctive Provence color. Just like the car, this inflatable space is designed to surprise and evolve, offering visitors an unforgettable journey through art and innovation.
The name itself, “The Flat by Macan,” cleverly combines the idea of a private flat with the inflatable format of the Balloon Museum, a globally successful concept. By merging these two concepts, the exhibition aims to provide an immersive experience where art can be touched, felt, and experienced in a whole new way.
The exhibition features installations such as “Our Joy,” “Invisible Ballet,” and “Tigers,” created by the renowned Balloon Museum in collaboration with the aforementioned artists. Each installation aims to transform the space into an interactive playground, inviting visitors to engage with the artworks and become part of the artistic narrative.
“Our Joy” is an installation that explores the concept of happiness and joy through a series of playful interactions. Visitors can immerse themselves in a world of vibrant colors, oversized balloons, and inflatable structures, evoking a sense of carefree happiness.
The “Invisible Ballet” installation takes visitors on a mesmerizing journey through movement and music. In this installation, inflatable structures are choreographed with elegant precision, creating a captivating dance that unfolds before the audience’s eyes.
Meanwhile, “Tigers” transports visitors into a surreal world where oversized inflatable tigers roam. This installation explores the relationship between humans and nature, inviting visitors to reflect on the delicate balance between civilization and the wild.
“The Flat by Macan” promises to be a truly unforgettable experience, inviting visitors to explore the boundaries of art, design, and technology. By combining the unique aesthetic of the Porsche Macan with the inflatable format, this exhibition offers a fresh and innovative take on immersive art experiences.
For the next six months, Milan will have the privilege to host “The Flat by Macan” before it travels to Rome. Whether you are a fan of art, design, or simply seeking a unique and memorable experience, a visit to this immersive exhibition is guaranteed to be a delight for all the senses.