On the occasion of Milan Design Week 2023, Stefano Boeri Interiors unveils “SWING“, a special circular-shaped swing inspired by early 20th-century Spanish Surrealism and the American Circus in Madrid placed in the Pharmacy Courtyard of the Università degli Studi in Milan.
The installation is part of the Interni Design Re-Evolution exhibition-event, in which Amazon brings to life “The Amazing Playground,” a large interactive and experiential space that includes a selection of home furnishing products available on Amazon.co.uk.
“SWING” brings together space, time and rhythm and also wants to be a celebration of free time, an opportunity to rediscover the pleasure of light-hearted and fun moments dedicated also to online shopping of furnishing products, an experience that is today as simple and pleasant as playing outdoors.
“SWING”, designed by Stefano Boeri Interiors, is also a playful counterpoint to the abstract rhetoric on sustainability, in favour of a national urban forestation project, such as Parco Italia, promoted with Amazon Italia by Stefano Boeri Architetti and AlberItalia, which aims to increase, improve and protect Italy’s natural capital and its biodiversity.
The installation is designed with sustainability in mind: the materials chosen can in fact be reused in other contexts thanks to the possibility of breaking down and reassembling the individual modules that form the installation, both respecting the original circular configuration and reinventing their shape and size according to the needs of the project and the location.
“We are proud to return for the second year running at the FuoriSalone, at the Interni exhibition-event, with ‘The Amazing Playground’, in such an iconic location as the Pharmacy Courtyard of the Università degli Studi in Milan and with such a prestigious partner as Stefano Boeri Interiors. We hope that visitors will enjoy feeling a bit like children again by spending some time in our installation and that, with interest and light-heartedness, they will discover our wide selection of design products for the home,” comments Michele Marini, EU Director of Amazon’s Furniture and Large Appliances categories. “Through this installation, we also want to tell people about our support for projects related to the preservation, improvement and restoration of the natural environment, which are part of our commitment to sustainability enshrined in the Climate Pledge friendly programme. This includes Parco Italia, an urban forestation project through which we want to generate a positive impact for the communities where our employees and customers live.”
Inside the Pharmacy Courtyard, in addition to interacting with the installation, visitors will be able to discover a selection of products available on Amazon.it including designer home furnishings and, by scanning the QR code associated with each product, they will be able to get all the information in detail. These will also include some some of the 100,000+ products that meet sustainability standards and help preserve the environment, labelled Climate Pledge Friendly, available to Amazon customers in Europe.
In the courtyard, Amazon also presents technological solutions that facilitate the shopping experience of furniture products. Both on the site and in the Amazon app, Amazon customers can take advantage of Amazon Augmented Reality, which allows them to visualise products within the space in which they wish to place them; Amazon 360 Spin, which allows a 360° view of products; Discover, the feature that allows customers to filter items according to their style preferences and provides personalised recommendations from a selection of thousands of products, and Showroom, which allows customers to personalise and furnish their room with the furniture items of their choice, in absolute comfort thanks to additional services such as online booking of delivery time and even installation, depending on the type of products.
In addition to the products shown in ‘The Amazing Playground’, including Amazon brands and products made by small and medium-sized Italian companies, on Amazon.it customers can find a wide selection of accessories and designer furniture for the home, both from well-known and niche brands, available in a variety of sizes, colours, finishes and prices, as well as home automation solutions, including lighting options, Echo devices and products integrated with Alexa. Convenience and speed of delivery are key aspects of the shopping experience for furniture products: Amazon makes available a delivery feature for large items, which allows customers to plan the time and day of delivery according to their needs and receive the products in the room of their choice. Amazon.it customers can also choose to split payments into monthly instalments by requesting the opening of a line of credit with Cofidis S.p.A., to be used as a payment method on Amazon.it for orders with a value between 100 euros and 3,000 euros. All information is available on the help page Terms and conditions for instalment payments.
The Amazing Playground event is made possible thanks to the collaboration of numerous partners: Bialetti, De’Longhi, Groupe SEB with the brands Rowenta, Moulinex and Lagostina, Samsung Home Appliances, Alessi, Baroni Home, Bellissima (Imetec), Blomus, Composad, Driade, FontanaArte, Ichendorf, Inoxlm, KARE, LEGO, Motorola, MSI, Philips Hue, Sony, Steelcase, Swarovski, THUN, Umbra, Zafferano, Zinus. Technical partners: iGuzzini, Intel, Lenovo, Samsung Home Entertainment, Samsung Mobile Experience.